VP’s challenge was to develop three fierce looking characters based on piranhas, a boxer and a dragster, to speak to the target market of young tradies. VP developed a masculine and tough look based on Medieval armour with big bolts and hard metals.
VFX includes flames, embers and surges of power to achieve advanced 3D particle simulations and high-end lighting and textural techniques.
The kinetic character animation helped drive home the idea of raw power hitting you in the face. The talent was shot on green screen and composited into a CG background.
Using motion-tracking techniques VP integrated the animation with live action footage to deliver a powerful and dynamic set of TVCs.