Custom Vehicle in 360 Degrees


To help explain the safety features of a vehicle, we developed a driving experience simulation within a Virtual Reality environment.

As a step away from VP’s usual workflow, we built this demonstration within a gaming engine platform. Using technologies such as positional tracking and stereoscopic viewing takes the viewer’s experience of a drive from within a virtual car to be unlike any 360 degree videos. The viewer experiences depth, movement and interaction, which allows them to be fully immersed and able to lean out of windows, trigger information and even sitting in different positions (passenger seats or drivers seat) within the cabin.

Developed for the Oculus rift, this experience has been proven to have the greatest impact on all our clients with our in-house demos at Visual Playground.