Spring Racing Carnival 2016


Grey Agency


Grey agency approached VP to develop a way of visually communicating a few key lyrics from the signature soundtrack in the TVC.
Through a visual conversation, we developed a look and style for each scene that was connected to its environment.
We then developed subtle nuances and animations to catch the eye and add some flair to the piece. Key considerations were lighting and camera lenses to create a believable composition for each shot.