REA Hologram

Client

REA Group

About

Visual Playground, in collaboration with V.I. Agency, delivered one of the largest hologram displays Australia has ever seen for Realestate.com.au’s AREC Conference.

Spanning over 2 meters wide, the standout installation drew many attendees across the conference floor, perfectly aligning with the Conference theme: how technology can impact agents of the future.

Along with typographic supers and imagery, the hologram pyramid was suspended on steel cables, built to support weight while remaining easy to transport and set up.

Said Visual Playground’s Creative Director, Patrick Taylor, “Drawing on our technical and visual expertise, the team created an out of the box, custom installation – one that I’m really proud of.”

To see behind the scene images click through to our news page.

Read Campaign Brief article.