Woolworths Sensorium




Woolworths, the fresh food people, took tennis fans on a unique food journey through a multi-sensory brand experience at this year’s Australian Open Tennis Championships.

In conjunction with the Woolworths marketing team, BEcause devised the exclusive, free visitor experience on Grand Slam Oval at Melbourne Park to appeal to all five senses.

Woolworths Sensorium 360 Projections by Visual Playground

The one-of-a-kind journey took full advantage of a distinctive dome with highly visual and immersive 360 degree projections produced by Visual Playground.