VP February News – 2017

VP recently worked on projects for City of Melbourne, LaTrobe, Australian International Airshow and Woolworths, bringing a unique twist to each project.

Woolworths Sensorium - 360 Projections by Visual Playground

Woolworths, the fresh food people, took tennis fans on a unique food journey through a multi-sensory brand experience at this year’s Australian Open Tennis Championships.

In conjunction with the Woolworths marketing team, BEcause devised the exclusive, free visitor experience on Grand Slam Oval at Melbourne Park to appeal to all five senses.

The one-of-a-kind journey took full advantage of a distinctive dome with highly visual and immersive 360 degree projections produced by Visual Playground.

La Trobe University Cyber Security Video Graphics by Visual Playground

La Trobe University approached VP wanting to generate excitement and awareness for La Trobe’s Master of Cybersecurity course. The Cybersecurity video was intended to position La Trobe as the university of choice with its sharp futuristic production.

VP tapped into the science-fiction discourse surrounding cybersecurity by adding glitch VFX and sound design to the footage provided by La Trobe. VP also delivered an original discordant composition for the short film piece.

City of Melb NYE Visual Playground

VP produced a unique hyper-lapse film for the New Year’s Eve countdown in the City of Melbourne. This technique used portraiture of Melbournians and shots of iconic landmarks to show not only time but distance, building anticipation and intensifying the viewer experience. The short, vibrant piece was rounded out with firework star flourishes and cubic shapes, referencing the City of Melbourne poster artwork.

Australian International Airshow

In line with the year’s theme, “Air Power in Action”, VP crafted a high-octane edit & VFX shots to capture the adrenalin of Airshow.

Across all projects, VP worked with clients to ensure their objectives were met, resulting in exciting new approaches to TVCs and experiential marketing.

Nicola Nemaric