VR & 360 explained


Immerse your audience in a virtual world.

Imagine having the ability to take your audience on an interactive journey into a virtual world of your creation, that excites the senses and amazes, all whilst they physically remain in the comfort of an office, boardroom or event space.
This journey has never before been possible, or as affordable and accessible, as it is now with the latest virtual reality customised experiences.

Next Gen VR has arrived at Visual Playground. But we’re not just tech nerds with toys we are creatives that are pushing the boundaries of what is possible, taking this technology to make it applicable to any mainstream/business application.
Now, through increased computer processing power and the release of viewing devices such as Oculus Rift and Google Cardboard the possibilities to impress your customers, employees and stakeholders are exciting and endless.


How it works.

Once the VR headset is on, the viewer is transported to an amazing world without even leaving the comfort of their chair.
This immersive experience surrounds them, convincing the viewer that they really are there.
We can create unique immersive experiences, in a variety of spaces. From a 360 video shoot that follows a narrative, to a fully interactive user lead experience, anything is possible within this Virtual Reality space.
Outlined below are some applications options and the potential they offer as immersive experiences.


360 Video | VR video.

360 video gives the viewer complete control, allowing them to move the view up, down, and even 360 degrees within a video/shot environment, while the action takes place around them. From smartphones to VR Headsets, this medium can be played on a variety of applications making it the most accessible immersive experience.
There are three main options to consider:


YouTube 360.

Youtube 360 launched in March 2015 and is an extension of its current platform, enabling users to watch 360 videos.
It is able to be viewed through the Google Chrome web browser and via the YouTube app on any smart phone. Therefore anyone with access to the Google Chrome web browers or a smartphone can now experience 360 video, proving it to be the most accessible way to distribute video content. Although quite fun and accessible, it is only the starting point for 360 video.

* Great for Point-Of-View experience videos such as skydiving, skiing, bike riding or driving. Also the best distribution option to reach mass audiences.


Google Cardboard.

Google Cardboard refers to the Viewer Kit, as it is simply made of folded cardboard and contains 2 lenses allowing a more immersive experience.
Accessed via any smart phone attached to this viewer kit, this is a simple and affordable way of experiencing VR video.
In comparison to Youtube 360, Google Cardboard offers better quality video and interaction with purpose-built applications. Users can simply download a viewer app to access a variety of immersive content from games to films.
* Low-cost take-home VR solution that allows stereoscopic viewing and high resolution video. NO interactivity. The cardboard headsets are an affordable branding device that can be distributed to a wide audience.


The Oculus Rift.

The Oculus Rift is the top of the range consumer market application for VR experiences. It is connected to a desktop PC and has more driving power allowing the applications created specifically for this platform to have maximum impact.
It plays the highest resolution video available (4k) and offers stereoscopic vision (depth perception). It also offers fully interactive gaming capabilities, allowing complete worlds to be reacted and then controlled by the user via a keyboard or game controller.

Currently only a development kit, the retail version will be made available to the general public in early 2016, which promises to offer twice the driving power.
* Best used for installations, product launches, showroom applications and more.


Samsung Gear VR.


Referred to as the Portable Oculus, Samsung partnered with Oculus to create the Samsung Gear VR headset. It combines the power of the Occulus including interactivity, gaming, stereoscopic video and more, and compresses it into a smartphone. This allows for a more portable yet less powerful version of your Oculus applications.

* Best used for product launches, showroom applications and on the street experiences.

Current use of VR and 360 Video.

Film industry – mainstream, art house, documentaries
• Music video industry
• Advertisers and marketers
• Retail and customer brand experiences
• Launch events – new products, new cars, new experiences, new off-the-plan apartments etc.
• Fashion events
• Tourism
• Education and training providers
• Property and real estate – virtual tours and inspections
• Psychiatry- overcoming fears (heights, public speaking)
• Sport
• Video games
• Military training

The potential is endless!

Together we can shape the future. The technology is here and creative collaborations are what will advance this platform and transform the way we engage, learn, purchase and inspire.